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Boston Magazine 2-25 Porsche Maran Interview

Charged with Creativity

To celebrate its first all-elective SUV, Porsche partnered with Boston magzine to host a juried art exhibition for driven creatives in the Boston Area. Meet Howie Green — the artist behind the winning design that captured the spirit of the all-electric Porsche Marcan.

How did it feel to see your design displayed at Boston magazine’s Taste event presented by Porsche?
It was amazing. For once in my life, I had no words. It was just so striking and so beautiful to see my art that large, and to see it on something as amazing as a Porsche was pretty spectacular. I was very grateful to have won; it’s a real highlight of my whole career.

Tell us more about yourself. What is your artistic background?
I had a design studio for about 20 years. I did a lot of publication work in and around Boston and around the country. I shut that all down about 20 years ago and decided I wanted to focus on my art. And so, for the last 20 years, I’ve been doing a lot of painting and public art, a lot of murals. I do a lot of psychedelic pop art stuff that is used for licensing products.

Can you walk us through your creative process? What was the inspiration behind your design?
I had been doing a series of psychedelic pop art landscapes, and I wasn’t quite sure what to do when I got the Porsche template. I had four or five of those landscapes, and I thought, well, “what if I kind of make it like you can’t really see the Porsche? What if the Porsche becomes kind of one with the landscape, and we’ll put it on top of that?” The car — this psychedelically decorated car — driving through this incredibly loud color pop art landscape seemed like a good fit for a brand-new vehicle, as it’s electric and all.

What made you decide to participate in this contest?
I’ve been wanting to do a vehicle. I almost painted my Jeep, but I didn’t. And a friend of mine had bought a goopy car she wanted me to paint for her, so I’ve been really close to doing some kind of vehicle the last two years or so, and so when this popped up, I went, “Yes! I want to do this!” I thought it would be a good use of my art style. I’m always looking for fun outlets to put my art on.

The theme of the exhibition was “Keep Your Essence.” How did you approach interpreting this concept in your artwork?
The essence of the landscape is bright colors, bold shapes, black outlines, and sort of a retro, psychedelic pop art look and feel, so I thought, “well the car will keep the essence of that landscape that it’s moving through.” This is not like a regular gas guzzler — it’s an electric car — and so my colors that I use are electric colors, and they’re bright pop art, almost fluorescent colors. It seemed like a natural fit for an electric car.

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